Divine Design Center
Luxury design showroom
Focus
MarketingStrategy
— Overview
Diagnosed why Divine Design Center, the largest luxury design showroom in New England, was spending heavily on digital ads with little return, then delivered a data-backed strategy to reallocate spend toward the channels and audiences most likely to reach high-net-worth homeowners.
— Deliverables
- ✓Ad-spend and Google Analytics audit diagnosing low click-through and lead generation
- ✓Landing-page testing to identify drop-off in the conversion path
- ✓Competitive spend benchmarking showing where Divine Design outspent rivals for less return
- ✓Market and demographic analysis profiling the ideal high-net-worth client
- ✓SWOT analysis of Divine Design's market position
- ✓Comparative analysis of display, search, and social advertising formats and platforms
- ✓Data-backed advertising strategy and implementation plan targeting high-net-worth homeowners
