Supply New England
— Overview
Our team supported Supply New England, a regional wholesale distributor, with a management consulting-style location strategy engagement. The client needed a structured way to evaluate potential retail locations and identify markets that aligned with its customer base, operating model, and long-term growth priorities.
The team analyzed towns across Greater Boston and the South Shore, combining demographic research, competitor mapping, co-tenancy analysis, accessibility considerations, parking availability, and available-space research. The team translated this work into a weighted location-scoring matrix that compared markets across market potential, site selection, co-tenancy, operational considerations, and marketing factors.
The final recommendation gave Supply New England a data-backed shortlist of high-potential locations, along with a reusable decision framework for evaluating future expansion opportunities.
— Deliverables
- ✓Market research across Greater Boston and South Shore towns
- ✓Demographic analysis of income, home values, housing trends, and ownership rates
- ✓Competitive landscape mapping of relevant showroom and home-improvement competitors
- ✓Benchmarking of successful retail locations against key site-selection factors
- ✓Weighted location-scoring matrix across market potential, co-tenancy, site selection, operations, and marketing factors
- ✓Shortlist of high-potential retail locations
- ✓Final recommendation and reusable expansion decision framework
