Supply New England
Wholesale distribution
Focus
StrategyMarket Research
— Overview
Built a management consulting-style location strategy for Supply New England, combining market research, competitor mapping, demographic analysis, and a weighted decision model to identify high-potential retail locations.
— Deliverables
- ✓Market research across Greater Boston and South Shore towns
- ✓Demographic analysis of income, home values, housing trends, and ownership rates
- ✓Competitive landscape mapping of relevant showroom and home-improvement competitors
- ✓Benchmarking of successful retail locations against key site-selection factors
- ✓Weighted location-scoring matrix across market potential, co-tenancy, site selection, operations, and marketing factors
- ✓Shortlist of high-potential retail locations
- ✓Final recommendation and reusable expansion decision framework
