Nutramed
— Overview
Nutramed is a Vietnamese nutraceutical manufacturer whose herbal and vitamin supplements, built on Eastern-medicine formulas, sell at scale across Asia. With its growth model there built on bulk sales to doctors, the company needed a different playbook to reach Western consumers. Our team was engaged to chart a US market-entry strategy and split into two parallel workstreams: one on market expansion and digital marketing, the other on the supply chain required to deliver product to US customers.
Marketing & Amazon Optimization
Defined how Nutramed should reach and convert US customers. The team ran qualitative and quantitative competitor analysis, mined customer reviews for common complaints, and built a phased digital-advertising strategy across Amazon, Google, and Meta, starting with Amazon PPC and scaling into DSP as review thresholds are met.
- ✓Qualitative and quantitative competitor analysis across differentiation, certifications, and pricing
- ✓Customer-review analysis surfacing common product and service complaints
- ✓Phased Amazon, Google, and Meta advertising strategy (PPC → DSP)
- ✓Amazon listing targets and product recommendations
- ✓Practitioner-marketing playbook and a launch-to-DSP implementation timeline
Supply Chain
Mapped how product would actually move from manufacturing to the US customer. The team modeled two fulfillment scenarios, selling through Amazon versus shipping direct from Nutramed's website, mapping each path end to end, researching US warehousing, and costing out lot sizes and storage, alongside a regulatory and certification review.
- ✓End-to-end fulfillment maps for two scenarios: Amazon versus direct-from-website
- ✓US warehousing research and delivery-path analysis
- ✓Cost analysis across lot sizes and warehousing options
- ✓Regulatory and certification review, including contract research organizations
- ✓Logistical roadmap for entering the US market