Nutramed
— Overview
Charted a US market-entry strategy for Nutramed, a Vietnamese nutraceutical manufacturer, across two parallel workstreams: a digital-marketing and Amazon optimization plan, and a supply-chain and fulfillment model for reaching US customers.
Marketing & Amazon Optimization
Defined how Nutramed should reach and convert US customers. The team ran qualitative and quantitative competitor analysis, mined customer reviews for common complaints, and built a phased digital-advertising strategy across Amazon, Google, and Meta, starting with Amazon PPC and scaling into DSP as review thresholds are met.
- ✓Qualitative and quantitative competitor analysis across differentiation, certifications, and pricing
- ✓Customer-review analysis surfacing common product and service complaints
- ✓Phased Amazon, Google, and Meta advertising strategy (PPC → DSP)
- ✓Amazon listing targets and product recommendations
- ✓Practitioner-marketing playbook and a launch-to-DSP implementation timeline
Supply Chain
Mapped how product would actually move from manufacturing to the US customer. The team modeled two fulfillment scenarios, selling through Amazon versus shipping direct from Nutramed's website, mapping each path end to end, researching US warehousing, and costing out lot sizes and storage, alongside a regulatory and certification review.
- ✓End-to-end fulfillment maps for two scenarios: Amazon versus direct-from-website
- ✓US warehousing research and delivery-path analysis
- ✓Cost analysis across lot sizes and warehousing options
- ✓Regulatory and certification review, including contract research organizations
- ✓Logistical roadmap for entering the US market