Lizzie's Bakery
— Overview
Lizzie's Bakery is a woman-owned home bakery in Boston, known for custom cakes, desserts, and a monthly subscription service. As the business looked to scale, the strategic question was whether it could move beyond one-off custom orders into a recurring revenue stream: a corporate-gifting line built around a hand-delivered "Home-Baked Birthday Box" of seasonal cake slices, sold to companies to celebrate their employees.
Our team scoped the offering and ran a structured customer-discovery process to pressure-test it before launch, interviewing prospective corporate buyers across a defined set of questions: demand, willingness to pay, delivery model (home versus office), and fit with their existing employee-recognition programs. We synthesized the findings into a clear read on product-market fit and a set of recommendations to refine the concept and de-risk the launch.
— Deliverables
- ✓Strategic framing of a recurring corporate-gifting channel beyond one-off custom orders
- ✓Structured customer-discovery plan to pressure-test the offering before launch
- ✓Customer-discovery interviews with prospective corporate buyers
- ✓Demand and willingness-to-pay assessment for the Home-Baked Birthday Box
- ✓Findings on delivery model and fit with existing employee-recognition programs
- ✓Product-market-fit read and recommendations to refine the concept and de-risk the launch
