Sniffs of Adventure
Candle-making experiences
Focus
StrategyMarketing
— Overview
Helped Sniffs of Adventure keep its candle-making experiences running in Boston after the closure of its storefront, developing three asset-light channels to deliver the experience without a permanent lease: corporate events, rentable venues, and hospitality partnerships for its "sip & sniff" format.
— Deliverables
- ✓Corporate team-building events channel strategy, including a step-by-step operating playbook
- ✓Go-to-market plan with a recommended events-page structure for the Sniffs website, adopted and implemented by the client
- ✓Benchmarked shortlist of rentable Boston event spaces across cost, fit, and feasibility
- ✓Direct venue outreach to validate real pricing and unit economics
- ✓Hospitality-partnership assessment for the "sip & sniff" format across wine bars and breweries
- ✓Asset-light channel roadmap for delivering candle-making experiences without a storefront
