Lizzie's Bakery
Specialty food & retail
Focus
Market ResearchStrategy
— Overview
Ran a market research study for Lizzie's Bakery, a woman-owned Boston home bakery looking to scale, interviewing prospective corporate buyers to test product-market fit for a new birthday-box offering ahead of launch.
— Deliverables
- ✓Strategic framing of a recurring corporate-gifting channel beyond one-off custom orders
- ✓Structured customer-discovery plan to pressure-test the offering before launch
- ✓Customer-discovery interviews with prospective corporate buyers
- ✓Demand and willingness-to-pay assessment for the Home-Baked Birthday Box
- ✓Findings on delivery model and fit with existing employee-recognition programs
- ✓Product-market-fit read and recommendations to refine the concept and de-risk the launch
